NLS Records + Research

Inside China – their digital economy

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Currently, all music services in China offer music to consumers for free. For some, the music service is merely an appendage by which to draw in user traffic, which they then divert and monetize by other means, especially for the bigger portals like Baidu. It is rarely about the music at all, which is a sad state of affairs for the purist.

From <http://www.hypebot.com/hypebot/2015/05/music-distribution-in-china.html>
Are you considering to be an insider in the grossly huge potential market of China? IF the spectacle of music form, the representations of music genre in China. The moment we believe that the door is wide open is a smoke screen and a pipe-dream. In any form of music, the underground and the major recording artists are by far; it is not so often you can buy vinyl or in fact the outcome of finding foreign music is either pirated or sold in CD format, without the support from labels or artists. Yes they are still downloading, and in this hoarder of landscape, only live music and acts can be monetized. And for a large festival 330Yen or for about 30euros for a 3 days festival, I wonder where they can make back the money for the organizers.

Are we looking at the good ole days, not exactly good, but from a film buff, and the days for DVD films, the piracy for independent foreign films on the blackmarket in 2002, China was flourishing, rare copies of well known, special issue and out-of-print dvd films from classic, to modern and untold directors in the eastern bloc, European and art films are all hot selection in the black-market, pirated dvd film houses, selling for 10-30Yen a DVD-including boxset. And now I think music is looking likely similar with large well organized festivals in Top-tier cities like Beijing and Shanghai, Shenzhen maybe and Hong Kong definitely.

Film by masters and well know independent directors, French New Wave, German Existentialism/realism, documentaries and Art short film like Wim Wenders, Lar Von Trier from the earlier works are all sold in basement shop in the back of the shop in Shanghai and Shenzhen in the early 2001 in the dvd format.

From an exceptional rumor only, some more then 50,000 copies of records was transported across the Hong Kong boarder in to China end of last year, mostly secondhand classical and pop genre records, another rumor from unknown source, date back to the early 2013 that one or two entire vinyl pressing units was sold to an unknown buyer, but nothing have been told more about the opening of a pressing plant anywhere in the mainland China or across the border’s of Hong Kong, yet.

More and more records buyer’s in the mainland collectors are going out to find rare classical, pop and mint condition 80’s music in vinyl format.

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